Unlocking tourism potential in the High Peak

Published on 15 March 2023

High Peak Borough Council has set out its vision for the role tourism can play in unlocking the area's potential - boosting both the Borough's reputation and the local economy.

The Council's Tourism Strategy sets out the key priorities and an action plan to deliver innovative, sustainable and inclusive growth to firmly establish itself as a distinct area within the iconic brand of the Peak District.

The Strategy is based on four areas:

• Towns and villages - creating destination hubs with reasons to linger
• Active experiences - develop cycling and walking routes, trails and events
• Creators and makers - supporting events, courses, workshops and opportunities to buy
• Accommodation - extending the range and type

It was developed following engagement with public, private and third sector stakeholders.

Councillor Damien Greenhalgh, Deputy Leader and Executive Councillor for Regeneration, Tourism and Leisure, said: "The High Peak is already well known for its wide range of cultural and natural assets, visitor attractions and leisure opportunities to suit people of all ages and interests.

"Our Council wants to build on these strong foundations to raise the profile of our fantastic Borough still further by taking advantage of its position within the Peak District to enhance the High Peak's reputation as a coherent, connected destination and spread the benefit as widely across our towns and villages as possible.

"From day trippers to staycationers, everyone is welcome in the High Peak and our new strategy sets out how we will capitalise on our potential and maximise the benefits to our communities, residents and local economy."

You can find out more about the Council's plans on our website.